This amusement park is located in Hezhou, Guangxi. The venue covers an area of over 10,000 square meters. Within just three days of its opening, it achieved a visitor flow of over 500,000 and a revenue of 20 million yuan. It is a family entertainment center that integrates video games, playhouses, threshing fields, seaside excursions, and digital sports.
Situated in the core commercial district of Hezhou, the amusement park is surrounded by high-density commercial facilities such as cinemas and food courts. The positioning of this venue needs to break through the limitation of “low-age single experience”, and at the same time, it must also address multiple challenges in terms of equipment durability, safety, and experience under large passenger flow scenarios.
Customer Group Expansion: The entertainment projects are mainly targeted at young children and teenagers. By investing in video games and digital sports equipment, the adult customer group can be covered, and a “family entertainment scenario” can be constructed.
Flow Attraction & Retention: With a shopping mall foot traffic of over 500,000 visitors per day, the venue requires highly engaging and diverse arcade machine combinations to minimize visitor loss and maximize participation.
Operational Reliability: Under the high-frequency usage scenarios of large passenger flows, amusement machines must meet the standards of “low failure rate, easy maintenance, and high safety” to avoid operational disruptions.
Create an entertainment project that enables learning through play, taking into account the sense of achievement of young children and the willingness of parents to participate.
Introduce an entertainment machine that supports multiplayer synchronized competition, matching the demands of teenagers for “stimulation + sociability”.
Deploy high-quality arcade equipment to ensure zero malfunctions and anti-cheating security of the machines during high-intensity operation, and suitable for players of all ages.
