Arcades and amusement centers can stand out amongst a growing sea of competing establishments by implementing custom arcade classics machines as part of their business strategy. These machines are able to combine the retro nostalgic aspect of classic games with current trends for customization, thus allowing operators to develop a more engaging customer experience for all of their clientele – both nostalgic users as well as a new generation of players.
The primary differentiating factor for custom arcade classics machines versus standard arcade cabinets is that operators can customize every detail of the machine (game selection, appearance of cabinet, etc.) to tailor the machine specifically to the theme of their establishment and their target audience.
Operators have the ability to create a diverse game library of classic games, with the opportunity to select a variety of genres (action, adventure, driving, puzzle) in order to provide a wide-ranging appeal across all types of customers, no matter their age or ability.
This variety of game selection not only tends to increase customer satisfaction but also increases the likelihood of players staying longer and returning to the arcade for additional visits. Most systems allow for easy updating of games; therefore, businesses have the opportunity to update their game selection without purchasing entirely new game cabinets.
Customization also allows the operator to create a visual appearance of the machine that is congruent with the branding of the establishment. The overall design of the cabinet (artwork, lighting effects, control configurations, screen layout, etc.) can all be customized to create an overall consistent visual identity.
For example, a retro-themed arcade may choose to implement the overall classic style of design, while a trendy modern entertainment center may implement sleek, modern finishes on the cabinets with bright LED accent lighting. Additionally, utilizing branded logos and themed graphics on the cabinets creates an overall memorable experience for the customer and enhances brand recognition.
Custom arcade classics machines are manufactured specifically to withstand the rigors of the commercial environment. The use of high-quality components (reinforced cabinetry, responsive controls, and durable hardware) will assist in providing smooth gameplay; therefore, the equipment will provide durability and performance over the long-term.
This durability will assist with lessening equipment maintenance needs and minimizing machine downtime, which is very important to the establishment’s ability to continually produce revenue even during peak business times.
From a business perspective, custom arcade classics machines are an excellent investment opportunity for the operator. Due to the nostalgia factor, they will provide a broad base of consumers to the operator; however, due to the replayability factors of classic arcade games, players will be likely to continue returning repeatedly over extended periods of time.
The operator can monetize their custom arcade classics machines using several different options (pay per play, unlimited play packages, etc.). Furthermore, the ability to regularly update games and designs will continue to enhance the profitability and longevity of the machines for years to come.
Custom arcade classics machines are an investment strategy for arcades and entertainment centers that are searching for an opportunity to help differentiate themselves from their competitors and enhance their customers’ overall enjoyment of their experience.
With the game library flexibility, personalized design, and durable construction of custom arcade classics machines, these machines will provide both entertainment value from their use as well as long-term business benefits to the operator.